Branding & Logo Custom Typography
East Coast Concrete was a challenge I set for myself to do more branding and logo design, but specifically for a blue collar work force. I feel in a time where technology is growing at such a rapid pace, that essential workers and blue collar workers do not get the credit their due. For this project I wanted to create a timeless branding that could be respected by generations of workers. To achieve this, I created a lettermark logo and custom typogrphy to go along with it in style of modernism.